It was hilarious. The crowd was young and fun, and the whole thing was orchestrated, planned and written exceptionally well. What a totally, totally cool idea: part mass hypnosis, part party, part comedy club… like a political rally, but with more to do. If there’s an MP3 Experiment next year, find a way to be part of it.
~David Pogue, The New York Times
The Mp3 Experiment
Improv Everywhere Stages a Scene of Unbelievable Chaos & Joy With Thousands of People Wearing Headphones &
You Can Join In
Saturday, September 20, 2pm & 6pm | Free
Location to be revealed the day before on ImprovEverywhere.com
Improv Everywhere will post an original mp3 file that people will add to their mobile devices. Participants will then synchronize watches, convene at a public place, and blend in. At a predetermined time, they all press Play. Hilarity ensues as the agents carry out ridiculous, coordinated instructions delivered to their headphones via narrator “Steve,” and everyone else tries to figure out what the hell is going on.
Media: The Mp3 Experiment
What Is Improv Everywhere?
Founded by Charlie Todd, author of Causing a Scene (Harper Collins), Improv Everywhere causes scenes of chaos and joy in public places. The group has executed over 100 missions involving thousands of undercover agents, including the legendary Grand Central Freeze and the infamous No Pants Subway Ride, and its videos have received over 375 million views online.
Photo Credits: Chad Nicholson (all)